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7 ways to ‘work’ your Facebook Profile for online business





Saz Baileys' Facebook Profile

Saz Baileys' Facebook Profile




One of the easiest ways to build your seed online business is through connecting with likeminded people on Facebook.   You can do this really easily through your Facebook personal profile.  There are benefits to using Profile/Page/Groups – I’ll  cover these in another post.


Many people find it difficult to separate the personal friend aspect of social networking from the wider use for business but once you get your head around correct implementation of privacy settings you can start to leverage the awesome potential of the most amazing networking environment you could hope for.

Working from your personal profile is a comfortable environment to get yourself started from.  People will connect with you if you genuinely want to share your personal value with them. Once you have built a bit of a following, and your confidence, you can think about starting a Facebook Group or a Facebook Page to help you communicate in a more structured way.

So let’s get your Profile page up to scratch and get you connecting with people who want to here you……

Hint: don’t mix your message.  Either do it properly or don’t bother using for business networking.

1. Image ::

RIght or wrong, your Profile image is the most immediate way that people will decide if they want to know you.  You should think about the brand you are portraying.  Is it professional, fun, quirky?  People want to connect with people. The image should be of you – not a logo.   You should look directly at the camera so they can see your eyes – it appears more genuine. Once you are established you should not change you Profile shot.  People will be used to your picture and potentially ignore something they are not expecting.

2. Comment Box ::

Put a real friendly message here to connect with people.  Be explicit about what you stand for.  Be simple and direct – you only have a few words to make an impression.

If you have a web site or Blog put your URL in here. Make it a clickable link so that people are more likely to click through it by including the http:// before the domain.  You can also drop the www and capitalise the individual words to make it cleaner and clearer to read.  E.g.

3. Friends ::

You should be networking with people who are going to support your business growth in terms of potential customers but also influencers and evangelists in your field.  Now set your friends up to permanently display those who support your brand image to your visitors to re-enforce your commitment to what you are doing.

4. Opt-in ::

Your primary goal in creating a following – traffic to your Profile, Blog or Page must be to grow a list, a database of potential customers.  You can set an Opt-in form underneath your friends list to capture Emails of visiting Facebookers.

5. Info tab ::

Create a really compelling Bio.  This is your chance to let people hear what you are passionate about.  Come alive.  Let your voice be heard.  Don’t be afraid to stand for something.  You’ll be surprised that people want to be inspired.  Your either about something….or your just not.  You either know your own mind and have an opinion…. or you just don’t.  Your either someone worth my attention….or I’ll just pass you by.  Leap into my face and tell me why I should connect with you!

Make sure you complete the likes and interests to help people identify with you, making sure that plenty supports your brand.  Facebook uses these as key words to find you if people are looking for what you are promoting.

6. Profile updates ::

If you have something quick to share or Tweet use this to keep yourself present in peoples news feeds.  Remember  profile updates cannot be ‘shared’ so your post won’t go any further.  You can use a URL with http:// to enable people to click through to your Blog if you have one or other peoples content you’re syndicating.

7. Notes ::

If you want your content to be ‘shared’ across Facebook you should be creating Notes or if and when you get to Blogging, importing your Blog to your Notes.  I have other posts that go further into the huge leverage potential of Notes.


Go now and action any of the things that you haven’t done.  Come back and let me know if you changed anything and what  difference you think it makes to connecting with people.

If this has helped you please share it with other Facebook users.  Thanks so much.

Saz Bailey

Why Social Media Marketing?

Social Media Visual

Well – it’s FREE – d’oh!

Seriously though, many, many people are not understanding the immense power of Social Media in business.  It is clear that people who don’t use it for business networking purposes don’t ‘get it’.  To them paid search campaigns are king but if your whole online marketing strategy is dependant on this then you leave yourself exposed.   The thing about Social Media is that you really have to go about it the right way.  The vast majority get it wrong.  Frank Kern is an Internet Marketing GURU.  He commented on one of our coaching sessions that he doesn’t see how it can deliver.  My view; he just knows his thing well and does it exceptionally well.  I noticed he’s appeared on Facebook adverts since then though!

Eric Qualman created this slide show on his Blog: Socialnomics to grab attention to the current statistics – it’s a great Blog to check out.

These create quite a compelling argument for using Social Media as a primary force in your Online Marketing.

I’ll be posting more about how to use Blogging and the matrix of wider Social Media to gain massive exposure to an audience that’s ready and waiting to hear what you’ve got to say – resulting in masses of free, pre-qualified traffic.





I noted some of the stats that stood out for me below…….

This year GenerationY will outnumber baby boomers & 96% of them have joined a Social Network (Source: Grunwald Associates National Study)

GenerationY & Z consider email to be outdated compared to social media (source: Metro Newspaper)

Social Media has overtaken porn as the No.1 activity on the web!!!!!! (source: Huffington post)

If Facebook were a country it would be the worlds 3rd largest country (source: Facebook)

Fastest growing segment on Facebook is 55-65 females (source Fb blogg)

80% of twitter is outside of Twitter – mobile = anytime, anywhere (source: Attempting to relocate)

There are now over 200m Blogs (source: Technorati)

34% of bloggers post opinions about products & brands (source: Universal McCanns, Social Media Research Wave3)

78% of consumers trust peer recommendations (source: Neilson Global Online Consumer Survey)

25% of search results for the worlds top 20 brands are links to user generated content (source: Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs)

YouTube is the 2nd largest search engine in the world – in the next year video usage is going to quadruple (source: TG Daily)

Only 14% trust advertisements (source: Marketing to the social web, Larry Weber)

Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser.


I hope this is useful information to you.  If you’ve seen value in it please comment or share it.

Now go on and get social !!

Saz Bailey